Do you remember the days when ‘cleanse, tone, moisturiser’ was the mantra for skincare? I certainly do, it doesn’t seem that long ago.
We seem to have moved on since then. Cleanse and tone are still pride of place, but now there’s the serum. That apparently essential – and most expensive layer – to apply after your toner and before your moisturiser.
Most people have skincare concerns, whether it’s fine lines, discolouration, dry skin or a combination, and the point of a serum is that it provides a much more concentrated remedial layer than a moisturiser does. A serum will sink into properly cleansed skin faster and should offer greater benefits. One good thing, despite the cost, is that you need very little product and so a small vial costing what seems to be a fortune can last a very long time.
To a large extent you’re going to be getting higher quality ingredients in a more expensive serum (I’ll qualify that later with my comments about The Ordinary) than you will in a cheaper brand.
So it’s established that a serum will benefit your face. You can either choose a serum which promises to ‘do it all’, or you can go by specific action such as brightening, or hydrating.
5 Serums designed to brighten your skin.
5 Hydrating Serums for added moisture
5 Serums that cover many issues
The Ordinary Serums
There’s been a tremendous amount of hype about Deciem’s brand The Ordinary, which offers basic skincare formulations at what at first seem to be ‘too good to be true prices’ But they’re not.
Having won ‘Best Anti-Ageing Brand’ at last year’s The Sunday Times Style Beauty Awards and with India Knight calling it ‘the future of skincare’, not to mention Lisa Armstrong of the Telegraph writing about The Ordinary and warning you that it’s about to sell out (which it did…for a while) this is obviously a brand you should pay some attention to.
The prices are mind boggling. So low, in fact, that you might question if the products are any good or not. But this is no-frills skincare at it’s best, and many of the products give premium skincare, not to mention serums a real run for their money.
The Serums I’ve tried so far are The Ordinary Hyaluronic 2% B5 Serum, which rivals any with the same ingredients and which is aimed directly at improved hydration. Then there’s The Ordinary Buffet Serum, slightly more expensive at a whopping (sarcasm) £13 and designed to target multiple signs of aging.
Finally I added The Ordinary Moisturising Factors, although I’ll confess I use this for travelling because the tube and size make it perfect for just that. I have no complaints about any of the products so far and will go on using, and would buy again, both the Hyaluronic Acid and Buffet. Two of the best serums I've tried, ever.
My advice is to give these a go. Why wouldn’t you? They are beautifully priced and the ones I have tried are extremely good.
Essential reading – Popular Active Ingredients in Serums for those who really want to be informed.