Most people have skincare concerns, whether it’s fine lines, dark spots, dry skin or a combination, and the point of a face serum is that it provides a much more concentrated remedial layer than a moisturiser does. A serum will sink into properly cleansed skin faster and should offer greater benefits. One good thing is that you need very little product and so a small vial costing what seems to be a fortune can last a very long time.
To a large extent you’re going to be getting higher quality ingredients in a more expensive serum than you will in a cheaper brand, however there are some brands offering serums at far lower prices than the premium brands that contain excellent ingredients, so if you don’t want to shell out consider trying one of the budget brand serums below. I particularly like Buffet, by The Ordinary, and NIOD’s Hyaluronic Complex serum.
So it’s established that a serum will benefit your face and you can’t start too early to use a serum. You can either choose a face serum which promises to ‘do it all’, or you can go by specific action such as brightening, or hydrating.
5 Serums designed to brighten your skin.
5 Hydrating Serums for added moisture
5 Multi Tasking Serums
5 Budget Brand Serums
Essential reading – Popular Active Ingredients in Serums for those who really want to be informed.