Friday, 4 February 2011

Fashion Goes Mobile–iPhone and Android Apps–Will you be buying your next Little Black Dress from your Smartphone?

chris for eshot smallFirstly let’s be clear here. I own a Blackberry. But with more iPhone, iPad and Android Apps and mobile sites appearing every day I may have to convert soon, or have one of each although something inside me really says that’s overkill. What do you think? Blackberry and iPad maybe? I suspect that’s the obvious choice………just when is my next birthday?

It would appear that the sceptic in me regarding buying via mobile is about to be totally trounced, as we’re not only buying books, dvds and cds via our smartphones but everything from clothing to big ticket electronics. Taking a look at most of the larger fashion sites there are the usual invitations to sign up to Twitter and Facebook but very few so far with the invitation to download their mobile app. that is undoubtedly going to come shortly.

The mobile sector is valued globally at $272bn (£172bn) for 2011 by Informa Telecoms & Media. ASOS has revealed that it took over £1m from its mobile site in December alone, and John Lewis has seen a 50% increase in its mobile traffic since its smartphone launch in October. Net-a-Porter, Oasis, Marks & Spencer and H&M are just some of the other successful mobile launches and others must surely be running to catch up. Those with sub-standard websites to start with are now truly going to be left out in the cold.

Whether or not you’re going to be buying your next Little Black Dress or internet television from your smartphone is entirely up to you, but you can be sure that someone, somewhere, will.