And, why am I not surprised, he has succeeded in spades in what, in my opinion, is no easy feat in any market, let alone the one we're in at the moment, when other major luxury brands appear to be hitting the buffers.
Working with luxury brands is always interesting because there's the eternal battle going on where fashion and edginess tries to combat commerciality.
You only have to look at the catwalk shows of the major stars to wonder, in many cases, what they're on, which is ususally linked to the amount of column inches they can inspire from the assembled press, inevitably, in itself, linked to how newsworthy the collection is, which has very little to do with direct commerciality.
That may sound jaundiced, but having once been a judge on a panel at one of the major Fashion
Unwearability = column inches = brand in the press = perfume and handbag sales. And so it goes on. Ok that's taking it a bit far - the distillation of what appears on the catwalks is generally eminently wearable and covetable, and you can include skincare, cosmetics, shoes and jewellery in with the perfume and handbags.