Tuesday, 8 December 2009

Website Review - Online Boutique - The Dressing Room

I love it when I discover a new online boutique - you may tell me that they've been around for a while, but The Dressing Room is new to me so I paid them a visit to have a good snoop round. (We're talking online here, by the way).

Offering brands including Ash, Paige Premium Denim, Toy Watch, Wilbur and Gussie and American Vintage and everything from dresses to jewellery, this is a really good online boutique for different, interesting and hard-to find products.

I love:
The range - there are so many clothes and accessories I haven't seen anywhere else
The ease with which you can get to the products
The Boutiquey (sorry) atmosphere
That I can see immediately what's in stock

I don't love:
The fact that some of the pictures are taken at strange angles
That the quality, size and background of the pictures is not always the same
There are not enough detail shots.
The font used for the right and left static columns.
The Home Page which doesn't shout, to me 'hey, come and take a look here, now!'

Now I'm well aware that someone out there is probably sticking pins into a Patricia doll for these comments, however, I have to say that anyone making a foray into the hugely competitive designer boutique online market better concentrate on getting everything right, or they'll fall by the wayside.

It can also be very costly to try and emulate the 'leaders of the field', however smaller tweaks can improve things tremendously and make a site stand out far more.

The Dressing Room has all the hallmarks, to me, of an eclectic 'buy' that may well succeed, and it's well worth having a look round right now. I also think it could, and probably will be improved.

And just in case you're wondering - no one ever paid me to be polite - what would be the point?

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